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How 1 Online Event Attracted 8,000 Painters (and 3,000 Members in a Week)
Most people think you need high-ticket offers or complicated funnels to scale a creative business. Ali Kay proves otherwise.
Ali is a contemporary artist, educator, and founder of Fresh Paint, a thriving membership community that boasts a stunning 94% monthly retention rate. She’s also the creator of Paint Week, a 5-day online event that has drawn over 8,000 participants and welcomed thousands of new members into her community. And with Fresh Paint Live, her flagship in-person event, Ali is redefining what it looks like to build a joyful, art-led movement.
In this episode of Creating Powerful Impact, Ali and I dive into the strategies, systems, and soulful choices that allowed her to turn her passion into a scalable business without sacrificing authenticity.
What You’ll Learn in This Episode:
- How one low-ticket live event created explosive growth (3,000+ new members in a week)
- The systems Ali put in place early to sustain her business with ease
- Why her membership community keeps a 94% retention rate (and how you can apply it)
- What it really takes to transition from online events to in-person experiences
- The surprising role joy and authenticity play in long-term scaling
About Ali Kay:
Ali Kay is a contemporary artist, educator, and creative entrepreneur known for her bold color palettes, loose brushwork, and energetic teaching style. She is the founder of Fresh Paint, an online membership serving thousands of creatives worldwide, and the host of Fresh Paint Live, an in-person event drawing global attendees. Through her art, teachings, and community, Ali inspires people to reclaim their creativity and make art a joyful part of life.
Free Gift from Ali:
Grab Ali’s Color Wheel Lesson at alikaystudio.com/color-wheel-lesson.
Mentioned in This Episode:
- Learn more about Ali and her events at alikaystudio.com
- Register for Paint Week 2025: alikaystudio.com/paint-week
Connect with Shay Wheat:
Learn how to create high-converting events with ease at eventfreegift.com
For collaborations or event support, visit graceandeaseproductions.com
View all episodes
By Shay WheatMost people think you need high-ticket offers or complicated funnels to scale a creative business. Ali Kay proves otherwise.
Ali is a contemporary artist, educator, and founder of Fresh Paint, a thriving membership community that boasts a stunning 94% monthly retention rate. She’s also the creator of Paint Week, a 5-day online event that has drawn over 8,000 participants and welcomed thousands of new members into her community. And with Fresh Paint Live, her flagship in-person event, Ali is redefining what it looks like to build a joyful, art-led movement.
In this episode of Creating Powerful Impact, Ali and I dive into the strategies, systems, and soulful choices that allowed her to turn her passion into a scalable business without sacrificing authenticity.
What You’ll Learn in This Episode:
- How one low-ticket live event created explosive growth (3,000+ new members in a week)
- The systems Ali put in place early to sustain her business with ease
- Why her membership community keeps a 94% retention rate (and how you can apply it)
- What it really takes to transition from online events to in-person experiences
- The surprising role joy and authenticity play in long-term scaling
About Ali Kay:
Ali Kay is a contemporary artist, educator, and creative entrepreneur known for her bold color palettes, loose brushwork, and energetic teaching style. She is the founder of Fresh Paint, an online membership serving thousands of creatives worldwide, and the host of Fresh Paint Live, an in-person event drawing global attendees. Through her art, teachings, and community, Ali inspires people to reclaim their creativity and make art a joyful part of life.
Free Gift from Ali:
Grab Ali’s Color Wheel Lesson at alikaystudio.com/color-wheel-lesson.
Mentioned in This Episode:
- Learn more about Ali and her events at alikaystudio.com
- Register for Paint Week 2025: alikaystudio.com/paint-week
Connect with Shay Wheat:
Learn how to create high-converting events with ease at eventfreegift.com
For collaborations or event support, visit graceandeaseproductions.com