In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend more intentionally. With nearly 700,000 customers, HyperJar has achieved remarkable organic growth primarily through word-of-mouth and credible influencer endorsements, while building sticky retention through shared money features that create network effects.