Roads change, but a calling doesn’t. We sit down with Kevin Goodyear to trace a line from a 1960s Gulf station to a modern towing and recovery operation spanning Alabama, Florida, and Georgia—and we dig into the choice that sparked it all: a 19‑year‑old selling his car to buy a used wrecker. That decision opens the door to a bigger story about what towing really is: disciplined emergency response, safety-first operations, and the kind of training that turns heavy equipment into life‑saving tools.

Kevin unpacks the realities of running multi‑state terminals, from insurance pressures to environmental liability, and why captive insurance paired with strong safety practices can keep companies stable when premiums surge. We talk through a vivid rescue where two rotators, precise rigging, and steady coordination helped free a trapped driver—an example of how towing professionals partner with fire and EMS to secure scenes and protect lives. Along the way, we confront public perception and why Slow Down Move Over is just the start; the industry must keep showing up, training with first responders, and telling the truth about the work.

This conversation also looks ahead. Kevin shares how he’s bringing his daughter and son‑in‑law into the business with intention, using national peer groups, legislative exposure, and hands‑on learning to build a well‑rounded leadership bench. Training weekends become more than classes—they’re catalysts for better habits, broader perspectives, and a network that makes everyone sharper on Monday. If you care about towing, heavy recovery, incident management, or simply what it takes to build a resilient family business, you’ll find practical insight and a renewed respect for the professionals who keep roads safe.

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