Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight.  In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and lending.

Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight. In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and lending.

Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight. &nbsp;In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and lending.

How a 9-Second TikTok Clip Built a $300M Mortgage Pipeline: Interview with Scott Betley

Join Keith Goeringer on the Referral Boss podcast, where mastering referral strategies is the name of the game! Discover how to build authentic, high-value relationships that generate steady referrals, without feeling pushy or salesy. Using the proven CONNECT Framework, Keith delivers actionable insights and practical advice for loan officers and real estate professionals eager to create lasting partnerships. Whether you’re new to the industry or a seasoned pro, this podcast will help you unlock strategies to make referrals your number one business driver. Tune in and transform how you grow your network and close deals!&nbsp;

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Join Keith Goeringer on the Referral Boss podcast, where mastering referral strategies is the name of the game! Discover how to build authentic, high-value relationships that generate steady referrals, without feeling pushy or salesy. Using the proven CONNECT Framework, Keith delivers actionable insights and practical advice for loan officers and real estate professionals eager to create lasting partnerships. Whether you’re new to the industry or a seasoned pro, this podcast will help you unlock strategies to make referrals your number one business driver. Tune in and transform how you grow your network and close deals! 

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How a 9-Second TikTok Clip Built a $300M Mortgage Pipeline: Interview with Scott Betley

How a 9-Second TikTok Clip Built a $300M Mortgage Pipeline: Interview with Scott Betley