Rates are finally coming down — and the conversations are heating back up. But here’s the real challenge: when clients, partners, or investors ask, “So what does this mean for me?” …what do you actually say?
In this episode, Keith breaks down Phil Jones’ OFQ Framework (Opener → Fact → Question), a simple three-step method that turns hesitation into confidence. You’ll hear how to:

• Start conversations without sounding pushy.
• Anchor every discussion to facts everyone agrees on.
• Ask curiosity-driven questions that make clients lean in.
• Apply the framework whether you’re a Realtor, lender, or investor.

Plus, Keith shares how he’s using this exact script in his own business — and how you can try it today with just a few warm reach-outs.

Rates are dropping, and the real estate market is buzzing again. But many professionals get stuck when clients ask, “What does this mean for me?” In this episode of the Referral Boss Podcast, Keith introduces Phil Jones’ OFQ Framework (Opener, Fact, Question) — a proven communication method that helps Realtors, lenders, and investors guide conversations with confidence.
Discover how to open the right way, state undeniable facts, and ask powerful curiosity-based questions that shift buyers, sellers, and partners from hesitation to action. Whether you’re reconnecting with past clients or reaching out to high-interest prospects, this framework gives you the exact words to say — without ever sounding salesy.
Want custom scripts built for your exact scenario? DM or text Keith to get access to his free Phil Jones Custom GPT.

Most Realtors treat their blog like a treadmill at Planet Fitness—set it up once, use it twice, then let it collect dust. Big mistake.
In this episode of Referral Boss, I’ll show you how one blog post can become the hub of your entire marketing system, spinning off 15+ pieces of content that work for you on autopilot. From YouTube videos to Canva PDFs, from social posts to DM flows, I’ll break down the exact playbook I use to turn every piece of content into leads.
If you’ve been grinding out posts with no results, this episode is your wake-up call.

In this episode, you’ll learn:

• Why your website should be the hub (not a dusty attic).
• The “wagon wheel” model for turning one blog into 15+ content pieces.
• How to use YouTube, Canva, and Google Docs to multiply your reach.
• The role of short-form posts, emails, texts, and comments in driving traffic back to your hub.
• How to plug in ManyChat DMs to deliver guides and start conversations.
• Why this system works better than PDFs—and how it builds trust with your audience.
• How to scale the whole thing with VAs and scheduling tools like Metricool.

What if a $30 book could make $30 million in two hours? Alex Hormozi pulled it off—and no, it wasn’t luck. It was leverage, psychology, and movement-building at the highest level. In this episode, I break down exactly how Hormozi’s book launch worked, the math behind the madness, and why this wasn’t about book sales at all—it was about creating an army of entrepreneurs who spread his message for him. Then, I’ll show you how you can steal these lessons for your business in real estate, mortgage, or any referral-based industry.

• The shocking math: 2.5 million copies × $30 = $75M gross, with ~$30M profit in 2 hours.
• Why the book wasn’t the real product—it was the movement.
• How Hormozi turned buyers into distributors (200 books each = instant referral army).
• Why hardback books beat digital freebies for credibility and impact.
• How this strategy applies to mortgage and real estate pros right now.
• Bonus: How you can get one of the 200 copies I ordered.

Lead Magnets That Don’t Suck: 15–40% Opt-Ins Without Chasing”

 Tired of giving away the same recycled lead magnets that don’t convert?
In this episode, Keith exposes the outdated freebies agents are still clinging to (looking at you, “Ultimate Home Buying Guide”) — and breaks down 7 lead magnets that are actually pulling 15–40% opt-ins right now.
You’ll get the why, the how, and the exact structure of each one — from quizzes to micro-videos to swipe files that build trust before the first call.
Whether you’re a mortgage pro, real estate agent, or referral-focused entrepreneur… this is your wake-up call.
Spoiler: PDFs are dead. Here's what’s working now.

Build for One: The Secret to Breaking Through Overwhelm 

Ever found yourself stuck, staring at a blank screen, even with every tool and strategy at your fingertips? This episode is for the creator who’s paralyzed by perfection and buried in overthinking. Keith shares a raw moment of creative block—and how focusing on helping just one person shattered that wall and opened the floodgates of productivity and clarity.
This isn’t theory. It’s a proven shift you can apply today to get unstuck, start building, and create scalable, human-first marketing. No more guessing. No more chasing viral. Just real solutions for real people. Show Notes:

• The exact moment Keith realized he was stuck—and what instantly unlocked his momentum
• Why building for one real person beats building for your “ideal avatar”
• How a mental shift turned a blank page into a scalable client funnel
• The cure for content paralysis, marketing overwhelm, and decision fatigue
• A dead-simple exercise you can do right now to get out of your own head and into motion
• Why this one-person approach creates better content, stronger offers, and real impact

  Choose one real person in your world who needs help. Build one thing just for them. Then share it with everyone else.

 DM Keith with the initials of the person you’re building for. No pitch. Just proof that real, deep marketing is alive and well.

Tired of chasing cold leads and posting content that goes nowhere?
Welcome to Referral Renegade—the show that flips the script on how real estate and mortgage pros grow their business.

Hosted by Keith Goeringer, a loan officer turned referral machine, each episode unpacks the systems, psychology, and straight-up real talk you need to build a business that attracts clients instead of begging for them.

We’re not here for hype. We’re here for rhythm, referrals, and results.

Expect charisma, clarity, and unfiltered lessons from the trenches—plus a little sarcasm, because let’s be honest: if you’re still posting when you “feel inspired,” your pipeline probably feels like a ghost town.

🎯 Get ready to build trust, create demand, and finally stop playing small.

Because you weren’t meant to be forgettable. You were meant to be referred.

You’ve been using AI wrong—and it's quietly sabotaging your thinking.

In this episode, Keith shares the exact moment he realized AI wasn’t just a tool for cleaning up thoughts—but a partner for discovering them. From a stuck book idea to a breakthrough using ChatGPT’s voice mode, you’ll learn how to unlock deeper creativity and insight by expanding your thinking instead of compressing it.

If you’ve ever felt like your ideas sound better in your head than in your notes, this episode will change how you use AI forever.

In this episode, you’ll learn:

• Why AI isn’t your notetaker—it’s your thinking partner
• The cognitive trap of summarizing too soon
• How a 25-minute voice ramble led to a major creative breakthrough
• The 3-model system Keith uses for deep, structured thinking
• A simple, repeatable framework you can use today

Mentioned tools:

• ChatGPT 4o (voice mode)
• GPT-4o or o3 (for reasoning + terrain-mapping)
• Claude Opus (for refining and conceptual development)

Want to go deeper?
Grab the full framework and visual breakdown at ReferralBoss.co

If your business only works when you work, you don’t have a business — you’ve got a burnout plan with a logo.

In this episode, we’re talking about the one thing that’s slowing down your growth (hint: it’s not leads, tech, or your CRM). It’s the lack of a real system. I’ll show you how to build your Command Center, even if it’s just you and a half-dead laptop. Get out of your own way and start building a business that runs with or without you.

In this episode, you’ll learn:

• Why doing everything yourself is the fastest way to stay stuck
• How to build a 4-column Trello system that runs your business for you
• What to include in your Google Drive so your team stops texting you for files
• Why even solo operators need to build like they have a team
• The mindset shift that separates freelancers from founders

Mentioned in this episode:

• Trello Board Structure: To Complete, In Process, To Review, Completed
• Folder System: /VA Access, /Final Deliverables
• How to leave notes for “future you” so nothing slips through the cracks

👉 Learn more at ReferralBoss.co

You don’t need more hustle. You need a system.
 In this kickoff episode, I share how I went from chaos, missed follow-ups, and scattered notes — to a business that runs from one command center. We’ll walk through how I built my brain into ChatGPT, delegated using Google Drive, created a CRM I actually use, and stopped relying on memory to grow my business.
 This is the foundation of the 90-Day Referral Engine — and it starts here. Show Notes:
In this episode:

• Why your business doesn’t need more apps — just a smarter system
• How to set up your tech stack to think like you (and work without you)
• What tools I use to organize, delegate, and follow up — without dropping balls
• Why the CRM is for memory, not your to-do list
• How your calendar becomes your real-time engine

 Join the Free Course + Community:
I’m teaching the entire 90-Day Referral Engine build — live, week by week — inside my Skool group.
  Join for free here:
https://www.skool.com/all-things-realestate/about?ref=577b5e0fb93b4c3ba449400116800c4a

You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line.
He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out on the page, and how a raw Word doc turned into the most powerful referral tool he’s ever built.
Whether you've got a messy framework in your head or you're sitting on a book idea, this episode will give you the kick to finally get it out—and stop chasing credibility you already have.