We all have accounting and sales needs but are we approaching them in the most efficient ways? Technology Management Concepts (TMC) helps to modernize and streamline your systems with digital transformation. As a Microsoft gold partner and with their ability to assist a range of industries and companies, TMC is on a mission to help businesses achieve long-term business value from their software investments. Marketing Manager, Roland Chi gives us an insight into his marketing efforts and their readiness to introduce user personalization into the full buying journey. He gives us his tips and experiences as a marketing automation expert and digital marketing strategist.