Llance Kezner shares his journey from a career layoff to building Millie’s Sipping Broth, a multi-million-dollar brand disrupting the beverage industry. He reveals how he and his wife turned a simple homemade solution into a nationwide retail success, landing deals with Walmart and Sam’s Club while maintaining product quality and innovation.

• Pivoted from a corporate career to launching a food business with no prior industry experience

• Created a new product category—broth in tea bags—for convenient, healthy sipping

• Successfully funded their idea through Kickstarter, gaining early market validation

• Scaled from kitchen production to nearly 3,000 retail locations, including Walmart and Sam’s Club

• Overcame competition by patenting a unique manufacturing process

• Uses direct-to-consumer sales and strategic retail partnerships to drive growth

• Focuses on expanding beyond retail into airlines, corporate offices, and hospitals

• Emphasizes product quality and customer engagement, maintaining a personal brand connection

• Balances entrepreneurship with strategic planning to ensure scalability and financial stability

Tune in to hear how Llance turned a layoff into an opportunity, built a resilient brand, and created a blueprint for product innovation and business growth.

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Host: Tyler Martin , Fractional CFO and Business Coach

Having challenges scaling and growing your business? Book a meeting with me:

https://calendly.com/tylermartin/strategy

Link to show notes:

https://thinktyler.com/podcast_episode/million-dollar-brand-llance-kezner/

Podcast: ThinkBusinesswithTyler.com 

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