In episode 562, I chat with Chris Cicchinelli, Pure Romance President and CEO and author of the new book, The Secret is You. 

In 2000, Chris Cicchinelli was twenty-five and at a crossroads in his career. He had just been let go from a promising position at a large retail franchise and was trying to navigate his next steps when his mother, Patty Brisben called. She was asking for her son's help in taking her women-only, in-home party, intimacy product company, what would eventually become Pure Romance, to the next level.

Listen as he chats about:

• How he began to understand his mom's business
• What it was like for a son working with his mom
• How he took the business from $3 million to $350 million in revenue
• The early stages of marketing
• Why making sure his mom's voice was always the voice of the company was crucial to their success
• How his trans daughter helped him realize the importance personally and professionally to make things more inclusive
• His advice to standing out and building your business
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