Ken Lee, President of the wine management company Three Thinkers, sits down with Jane Anson for a fascinating discussion on Château Plain-Point in Fronsac. Since coming under Chinese ownership in 2013, the estate has defied negative market perceptions and has grown from 35 to 100 hectares.

Lee shares the long-term, strategic vision that has driven this success—from meticulous soil analysis and a patient 12-year expansion to an ambitious 10,000 m2 winery designed by Olivier Chadebost.

WINE-SEARCHER PRO 🍷✨

Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇https://www.wine-searcher.com/get-pro

Chapters

00:00 Navigating Negative Perceptions in the Wine Industry

02:55 The Journey of Chateau Plain-Point

06:06 Challenges and Triumphs in Renovation

08:50 Innovative Wine Tourism Strategies

11:57 Market Dynamics and Consumer Trends

14:42 Building a Brand in Bordeaux

17:57 The Role of Negotiation in Wine Sales

20:59 Adapting to Market Demands

23:56 Cultural Exchange and Personal Growth

26:43 Lessons Learned and Future Outlook

Check on Château Plain-Point on Wine-Searcher

https://www.wine-searcher.com/merchant/23616-chateau-plain-point

Explore the wines of Fronsac https://www.wine-searcher.com/regions-fronsac

Get the latest updates at Janeanson.com