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How do you build a successful wine brandwithout owning a vineyard?

In this episode of The Wine Podcast,Suzanne Mustacich sits down with renowned wine thinker, author, consultant, and entrepreneur Robert Joseph to explore the realities of the modern wine business—from sourcing grapes and blending strategies to branding, distribution, and global market shifts.

Robert shares insider insights on how iconic wine brands are created, why owning land isn’t always the smartestinvestment, and what today’s entrepreneurs need to understand before entering the industry. From Georgia’s ancient vineyards to California-style brand-building, this is a masterclass in wine, business, and innovation.

Photos related to Georgia and K’avshiriwine courtesy of Luke Carver.

🍷This episode is brought to you by iDealwine

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iDealwine has kindly given a special discount, only available for Jane Anson Wine Voices listeners. Enjoy €50 off your first En Primeur purchase with code JANEANSON. T&C apply*

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Chapters

00:00 – How iconic wine brands are createdwithout vineyards

00:57 – Introduction to Robert Joseph

01:39 – Sourcing grapes: terroir vs flexibility

04:20 – Bulk wine & custom crush explained

08:13 – How to avoid losing money in wine

12:30 – Georgia: ancient wine culture & rare grapes

16:03 – Innovation vs tradition in winemaking

18:20 – Multi-vintage blends & climate realities

22:00 – Branding wine for modern consumers

23:22 – Is now a good time to enter the wine business?

27:45 – Upcoming books & the future of wine

31:26 – Industry disruption: alcohol trends & alternatives

33:27 – Emerging wine markets (Vietnam, Africa)

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In this episode of The Wine Podcast, Suzanne Mustacich sits down with Robert Joseph—wine thinker, international consultant, former critic, and creator behind brands like Le Grand Noir, Greener Planet, and K’avshiri—to unpack the real business of wine.

From launching a “New World wine from France” to blending 11 Georgian grape varieties into a single experimental cuvée, Robert shares the strategy behind building wines that actually sell—and the hard truths most producers ignore.

We dive into:

🔸Why most wines are “labels,” not brands

🔸The three things every successful wine needs: packaging, quality, distribution

🔸How to create a wine for a specific customer (not just a terroir)

🔸The difference between supermarket wines and “discovery wines”

🔸Why storytelling—and even confusion—can be part of the appeal

🔸How K’avshiri (meaning “coming together”) blends grapes, vintages, and cultures into one bottle.

If you’re interested in wine, branding, or building a product in a crowded market, this conversation is essential.

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Chapters

00:00 Introduction to Kevshiri and Its Meaning

04:52 The Journey of Le Grand Noir and Its Creation

09:39 Understanding the Wine Market and Consumer Needs

14:17 The Concept of Discovery Wines

19:16 What you need to know about blending grape varieties

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Hubert de Boüard, owner of Chateau Angelus, speaks frankly about the estate's decision to leave the Saint Emilion classification, the importance of legacy, how to work in an increasingly globalised wine industry, and personal passions. Discover his journey through Bordeaux, South Africa, and the evolution of Angélus.

🍷Check Chateau Angelus on Wine-Searcherhttps://www.wine-searcher.com/merchant/17008-chateau-angelus

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Chapters

00:00 Introduction and Personal Decision to Leave Classification

02:17 Uber de Beauvoir's Background and Family History

03:09 Travel and Promotion of Bordeaux and Saint-Emilion

04:39 The Importance of Human Connection in Wine

07:58 The Bordeaux Classification System and Angelus' Journey

08:50 Deciding to Step Back from the Classification

11:41 Reflections on the Bordeaux Classification and Legacy

15:46 Looking Back at Family Decisions and Estate Expansion

19:53 Work and Passion in South Africa's Wine Industry

24:18 Bordeaux and Saint-Emilion: Places to Visit and Local Secrets

26:40 Style and Fashion: Uber de Beauvoir's Personal Style

28:56 Lessons from Difficult Times and Resilience in Wine

32:42 Future of Angelus and Next Generation Leadership

34:25 Key Vintage: The Significance of 2016

36:12 Closing Remarks and Special Offer with Wine Searcher

#WinePodcast #FineWine #BordeauxWine #ChateauAngelus #HubertDeBouard #JaneAnson #WineSearcher #WineLovers #WineEducation #CabernetFranc #SaintEmilion #FrenchWine #Winemaking #LuxuryWine #WineStory #WineHistory #JamesBondWine #VineyardLife #Sommelier #WineTasting #WineIndustry #WineCulture #GrandCru #WineInterview #WineChannel

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Join Jane Anson for part one of a fascinating conversation with Hubert de Boüard, owner of Chateau Angélus, as he shares Angélus' journey from a small estate in St Emilion to a globally renowned name that has had a cameo in three James Bond films. They also cover a decisive break with Hubert's father when in his 20s, his long-term friendship with Michel Rolland, and why Cabernet Franc is such an important grape for the estate.

🍷Check Chateau Angelus on Wine-Searcher https://www.wine-searcher.com/merchant/17008-chateau-angelus

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Chapters

00:00 Introduction and Hubert's connection to James Bond

01:47 The story of Chateau Angelus in James Bond films

03:48 Early life in Santa Milena and family history

06:51 The Bordeaux wine landscape in the 1950s and 60s

08:45 Transition from family estate to modern winemaking

11:34 Influence of Emil Peno and winemaking philosophy.

15:43 The role of vineyard management and green harvest

21:43 Cabernet Franc: The soul of Angelus

27:35 Challenges and innovations in Bordeaux viticulture

29:31 Future outlook and family legacy

#WinePodcast #FineWine #BordeauxWine #ChateauAngelus #HubertDeBouard #JaneAnson #WineSearcher #WineLovers #WineEducation #CabernetFranc #SaintEmilion #FrenchWine #Winemaking #LuxuryWine #WineStory #WineHistory #JamesBondWine #VineyardLife #Sommelier #WineTasting #WineIndustry #WineCulture #GrandCru #WineInterview #WineChannel

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In this episode of The Wine Podcast, host Suzanne Mustacich speaks with Ao Yun Estate Director Maxence Dulou about one of the most ambitious and extraordinary wine projects in the world.

In Part 2, Dulou recounts what led Moët Hennessy to this remarkable location, the region’s wine history dates back to 19th-century missionaries, and how the altitude at 2,100–2,600 meters brings intense sunlight, freshness, and deep colour, shaping both the grapes and a more precise, refined winemaking. Working with 131 families on steep, hand-farmed plots, Ao Yun aims to rival the world’s best and is already performing strongly in blind tastings against top Bordeaux.

🍷Check Ao Yun on Wine-Searcher

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Chapters

00:00 Original goal: Create a Grand Cru in China

02:57 Ao Yun: A magical place with remarkable people and terroir

05:47 The Journey of Au Yun's 10th Vintage

08:44 Blind Tastings and Global Recognition

11:23 The Winemaker's Global Experience

#WinePodcast #AoYun #FineWine #ChineseWine #LuxuryWine #WineCollector #WineLovers #HimalayanWine #Yunnan #LVMH #Winemaking #Terroir #CabernetSauvignon #WineTasting #rarewine

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In this episode of The Wine Podcast, host Suzanne Mustacich speaks with Ao Yun Estate Director Maxence Dulou about one of the most ambitious and extraordinary wine projects in the world.

Set high in the Himalayan foothills of Yunnan, Ao Yun is a wine shaped by altitude, isolation, and human ingenuity. With vineyards ranging from 2,100 to 2,600 meters, farmed entirely by hand across more than 300 tiny plots tended by 131 local families, this is winemaking on a radically different scale—and philosophy.

Maxence Dulou takes us inside the 2022 vintage—Ao Yun’s 10th release—explaining how climate patterns, high UV exposure, and dramatic day–night temperature shifts contribute to wines of remarkable freshness, silky texture, and refined power. From “under-extraction” in the cellar to the use of neutral vessels like stoneware jars and glass, every decision is about expressing place with purity and precision.

🍷Check Ao Yun on Wine-Searcher

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Chapters

00:00 Yunnan: An Epic Wine Adventure

00:56 Introducing new 2022 vintage

01:49 A unique climate

05:23 How Altitude and Sun Exposure Impacts the Winemaking

06:49 Winemaking goal: Pure, fresh, elegant

07:14 Ageing: Barrels, Local Stoneware and Glass Jars

08:34 Tasting the 2022 Vintage

#WinePodcast #AoYun #FineWine #ChineseWine #LuxuryWine #WineCollector #WineLovers #HimalayanWine #Yunnan #LVMH #Winemaking #Terroir #CabernetSauvignon #WineTasting #RareWine

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The Super Tuscan category has emerged as one of the strongest-performing sectors in fine wine — and few estates define that success more clearly than Ornellaia and Masseto.In this episode, Jane sits down with Marco Balsimelli, Production Director of these legendary Super Tuscans, to explore what makes Bolgheri one of the most compelling regions in the world today.

From his years in Bordeaux working alongside Eric Boissenot to returning home to Tuscany, Marco shares the emotion, responsibility, and vision behind leading two of Italy’s most iconic estates.

For collectors, sommeliers, and wine lovers alike, this is a rare inside look at how Italy’s most celebrated wines continue to evolve.

🍷Check Ornellaia on Wine-Searcher https://www.wine-searcher.com/merchant/26263-ornellaia

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💬 Share your thoughts in the comments — Which Ornellaia vintage has impressed you most?

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Chapters

00:00 The Rise of Super Tuscan Wines

05:21 Marco's Journey Back to Italy

08:37 Consulting vs. Winemaking: A Shift in Roles

12:58 Comparing Bordeaux and Bolgheri

16:20 Transitioning at Ornellaia and Masseto

20:52 Adapting to Climate Change in Winemaking

24:36 The Essence of Ornellaia

29:00 Exploring Recent Vintages and Recommendations

33:13 Future Directions and Winemaking Philosophy

36:37 Closing Thoughts and Personal Insights

41:41 Insights into Ornellaia and Wine Exploration

#Ornellaia #Masseto #SuperTuscan #Bolgheri #FineWine #WineCollectors #WineInvestment #ItalianWine #TuscanyWine #CabernetSauvignon #WinePodcast #JaneAnson #WineEducation #LuxuryWine #BordeauxToBolgheri #WineIndustry #SommelierLife #Terroir #WineLovers #AgingWine

WINE-SEARCHER PRO 🍷✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇https://www.wine-searcher.com/get-pro?pro_lead=janeprobannerIn Part Two of this exclusive episode of The Wine Podcast, Suzanne Mustacich continues her in-depth interview with Lorenzo Pasquini, CEO of Château d’Yquem — one of the most legendary estates in Bordeaux and the only Premier Cru Supérieur of Sauternes. Pasquini reveals details of the château’s highly anticipated March release and explains the meticulous craft behind Yquem’s world-famous noble rot (Botrytis) sweet wines.Discover how historic vintages have shaped the identity of Château d’Yquem, learn expert serving tips and food pairing ideas for Sauternes, and explore the unique personality of Y de Yquem, the estate’s celebrated dry white wine. From vineyard selection to cellar precision, this episode offers rare behind-the-scenes access to one of the most iconic names in fine wine.Perfect for collectors, sommeliers, and lovers of Bordeaux, Sauternes, and luxury wines worldwide.🍷Check Château d’Yquem on Wine-Searcherhttps://www.wine-searcher.com/merchant/17175-chateau-d-yquem✨Explore Sauterneshttps://www.wine-searcher.com/regions-sauternes✔️Get the latest updates at https://janeanson.com/ #WineIndustry #FineWine #WineLeadership #Bordeaux #WineBusiness #LuxuryBrands #WinePodcast #thoughtleadership

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In this special two-part episode of The Wine Podcast, Suzanne Mustacich sits down with Lorenzo Pasquini, CEO of Château d’Yquem, for a rare and illuminating conversation. As he unveils the estate’s upcoming March release, Pasquini reveals the craft behind Yquem’s famed noble-rot wines, along with serving secrets and elegant pairing ideas. He also reflects on historic vintages and the singular personality of Y de Yquem, offering listeners a privileged glimpse inside one of the world’s most iconic estates.

🍷Check Château d’Yquem on Wine-Searcher https://www.wine-searcher.com/merchant/17175-chateau-d-yquem

✨Explore Sauternes https://www.wine-searcher.com/regions-sauternes

✔️Get the latest updates at https://janeanson.com/

#WineIndustry #FineWine #WineLeadership #Bordeaux #WineBusiness #LuxuryBrands #WinePodcast #ThoughtLeadership

WINE-SEARCHER PRO 🍷✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇https://www.wine-searcher.com/get-pro...🍇 What drives a person to build an empire in the world of wine? If you want a shortcut to growing your career, you don’t want to miss this!Bernard Magret, the ‘Pope of Wine,’ reveals his secrets to success in our latest podcast. From starting with nothing to owning four classified growths in Bordeaux and more than 30 estates worldwide, his story is one of determination and grit. In this episode, he shares the business lessons behind that journey: how he created mass‑market successes like Malesan and William Peel, then pivoted into high‑end terroir and even a startup incubator dedicated to wine businesses.🍷Check Bernard Magrez's wines on Wine-Searcherhttps://www.wine-searcher.com/merchan...✔️Get the latest updates at https://janeanson.com/

#JaneAnson #BernardMagrez #WinePodcast #BordeauxWine #WineBusiness #FineWine #WineIndustry #WineEntrepreneur #LuxuryWine #WineSearcherPro #FrenchWine #WineCareer #WineEducation #WineInvestment #terroir