In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg talk with Brandon Derrick, head football coach at Frederica Academy in Georgia. They discuss the vital relationship between coaches and athletic directors, the importance of time management, and the evolving dynamics of coaching through analytics. Derrick emphasizes the need for open communication, the value of analytics in coaching, and the significance of creating a culture of excellence within athletic programs. He also shares insights on budgeting, resource allocation, and the importance of teaching life lessons through sports.

Chapters

01:57 Building Relationships: Coaches and Athletic Directors

05:54 The Importance of Time Management in Coaching

09:00 Evolving Coaching Strategies and Team Dynamics

11:57 Creating a Culture of Success in Athletics

14:57 Resources and Support for Athletic Programs

19:59 Budgeting and Financial Strategies in Sports

26:07 The Importance of Philanthropy in Sports Programs

27:02 Leveraging Analytics for Coaching Efficiency

38:49 Evolving Coaching Approaches and Student Development

48:03 Supporting Coaches: The Role of Athletic Directors