Let’s be honest — you probably didn’t start your business to post about pizza toppings. But here’s the thing: that’s exactly the kind of content that gets people talking.

In this week’s episode, I’m sharing how a random Threads post about Hawaiian pizza sparked dozens of DMs, started conversations with new potential clients, and gave my engagement a serious boost — all without a single “business tip” in sight.

We’ll break down:

* The real reason silly, non-business content helps you sell more

* How to use “polarizing” opinions to create connection points

* The strategy behind turning engagement into real conversations

* Why your personal brand is built on who you are — not just what you do

* How to start showing up as a whole person, not just a business owner

If you’ve been wondering why your content feels flat or why no one’s replying to your stories — this one’s for you. Get ready to have a little fun, shake up your strategy, and see what happens when you stop taking content so seriously.

➡️ Apply to join Soft Mama CEO: wildlycreativestudio.com/soft-mama-ceo — the mastermind for moms ready to build six-figure businesses that actually support motherhood.

➡️ Join The Second Shift (free community): Join here on Telegram — connect with ambitious moms building six-figure businesses after bedtime.

➡️ Follow Alicia on Instagram: @AliciaCrociTag me in your stories and let me know: pineapple on pizza — yes or no? 🍍

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com