The B2B Podcasters Show with Loïc J

How a podcast experiment turned into generating 50% of his leads - Gabe Marusca


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Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI


Gabe Marusca didn’t just escape burnout.

He built a business model that gave him freedom.


In this episode, we break down:

→ why most people get productisation wrong

→ the exact steps Gabe uses to attract better clients

→ how to use podcasting as a trust and authority engine

→ what a nomadic lifestyle teaches you about running a business


We also get into his hot takes on LinkedIn and why connection beats content every time.


Timestamps:

00:00 Trailer

00:44 From Burnout to Clarity

03:37 Identifying Patterns and Productising Services

07:26 The Misconceptions of $1M/year Productisation

11:10 The Step-by-Step Process to Better Clients

18:06 Marketing and Building Authority

24:52 The Genesis of His Podcast

30:59 Why He Launched His Podcast Without Video

32:33 How His Podcast Became A Lead Gen Machine

36:05 Future Aspirations and Nomadic Life

39:52 Hot Take on LinkedIn


Use Gabe’s personalised guide to find your premium clients:

https://bnce.link/X8JIBdQv


Discover Gabe’s podcast Authority in the Wild:

https://bnce.link/RB8QwgMu


Discover Gabe’s website:

https://bnce.link/vKS19EYR


Connect with Gabe on LinkedIn:

https://bnce.link/140cMlFZ


Connect with me on LinkedIn:

https://bnce.link/wtTDro4L


Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI

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The B2B Podcasters Show with Loïc JBy Loïc J