Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Gabe Marusca didn’t just escape burnout.
He built a business model that gave him freedom.

In this episode, we break down:
→ why most people get productisation wrong
→ the exact steps Gabe uses to attract better clients
→ how to use podcasting as a trust and authority engine
→ what a nomadic lifestyle teaches you about running a business

We also get into his hot takes on LinkedIn and why connection beats content every time.

Timestamps:
00:00 Trailer
00:44 From Burnout to Clarity
03:37 Identifying Patterns and Productising Services
07:26 The Misconceptions of $1M/year Productisation
11:10 The Step-by-Step Process to Better Clients
18:06 Marketing and Building Authority
24:52 The Genesis of His Podcast
30:59 Why He Launched His Podcast Without Video
32:33 How His Podcast Became A Lead Gen Machine
36:05 Future Aspirations and Nomadic Life
39:52 Hot Take on LinkedIn

Use Gabe’s personalised guide to find your premium clients:
https://chatgpt.com/g/g-68a1aa20c6148191a7d7866c04c35fc1-client-clarity-gpt

Discover Gabe’s podcast Authority in the Wild:
https://www.gabemarusca.com/podcast

Discover Gabe’s website:
https://www.gabemarusca.com/

Connect with Gabe on LinkedIn:
https://www.linkedin.com/in/gabemarusca/

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Get Craig's playbook to start building your acquisition system today:
https://b2bpodcasters.kit.com/3dac975744

In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.

Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.

We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.

Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.

Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.


Chapters:
00:00 Introduction to Today's Episode
00:30 The Founder Trap: Understanding Growth Limitations
03:08 Systemisation: The Key to Scaling Beyond £500k/year
05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations
08:56 Psychology of the Founder: Breaking Free from Limitations
11:50 Leveraging LinkedIn: Common Mistakes and Best Practices
14:53 Identifying Your Ideal Client: Craig's Strategic Approach
23:53 Building Your Forever Leads List
30:58 Understanding LinkedIn's Role in Client Acquisition
36:38 The Importance of Fundamentals in Business Growth
38:05 Leveraging Podcasts for Networking and Growth
48:06 Maximizing Content for Immediate Impact


Connect with Craig Herd on Linkedin:
https://www.linkedin.com/in/craigherd

Check out Craig's Consultancy Growth Podcast:
https://www.buzzsprout.com/2445816

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Get a breakdown of John’s gems for free here:
https://loje.kit.com/2ae5039891

In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more.

00:00 The Power of Networking Mindset
02:47 Building Relationships in Networking
05:49 Networking for Introverts
08:53 Overcoming Networking Myths
11:59 Effective Networking Strategies
14:59 The Importance of Listening
18:04 Building Relationships Online
20:58 Real-Life Networking Success Stories
24:07 The Right Place Podcast Journey
27:00 Final Thoughts on Networking

Connect with John on LinkedIn:
https://www.linkedin.com/in/john-watson-ca/

Connect with John on his website:
https://johnconnects.com/

Checkout John's podcast on YouTube:
https://www.youtube.com/@TheRightPlacePodcast

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

networking, relationships, introverts, business connections, listening skills, online networking, networking myths, podcasting, building relationships, networking strategies

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Get a breakdown of Beatrice’s gems for free here:
https://b2bpodcasters.kit.com/c3d9efc35d

Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.

So I invited her to break down:
 ⤷ why rebranding often goes wrong
 ⤷ how to keep the core of a brand intact
 ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong
 ⤷ what to do instead if you want your loyal clients to actually care

We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.

Beatrice shares her take on podcasting too, including what she’s learned from building her show.

Timestamps:
00:00 Trailer
00:30 The Rebranding Debate
06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing
13:11 Strategies for Successful Brand Positioning
21:19 Figuring Out what Your Brand Actually Needs
24:26 Building a Strong Brand: Proven Steps
38:30 The Role of Content in Branding
47:29 One Takeaway

Connect with Beatrice on LinkedIn:
https://www.linkedin.com/in/beatricegutknecht/

Connect with Beatrice on Instagram:
https://www.instagram.com/badasserybyb/

Checkout Beatrice's podcast on YouTube:
https://www.youtube.com/@badasserybyb

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

branding, rebranding, brand strategy, market positioning, brand essence, failed rebrands, brand loyalty, content marketing, podcasting, business growth

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464