In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland.

We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok.

Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results. 

This is a story of rejecting the status quo in how to win new business even in traditional industries. 

We covered: 

> What are the three core principles of building a successful TikTok strategy?

> How did VILPE jump from 20k to 80k followers in eight weeks? 

> What business results have they seen? (hint - they have never had more job applications)

You can follow VILPE on TikTok here.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com