In this episode of The Eight Figure Product CEO, Luke Peters interviews Steve Sheinkopf, CEO of Yale Appliance. Steve shares the real story behind scaling a third-generation family business to over $100M in revenue, leading with innovation while staying rooted in tradition.

You’ll hear about:

• Building a modern brand inside a legacy business

• Lessons from running a 250+ person team in a competitive market

• How digital marketing and service innovation drove Yale’s growth

• Balancing operational excellence with long-term brand equity

If you're a founder, family business owner, or scaling operator—this episode is packed with practical wisdom you can put to work.