Billion Dollar Sellers

How a US immigrant turned 10K into $200 million

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Date: October 20th, 2025

Summary: Kevin King explores the incredible success story of Ivan Tsvilik, who grew True Sea Moss from $10K to $200M in 5 years. Learn his strategies for small category selection, multi-channel brand building, TikTok marketing tactics, and why branded traffic creates an unbeatable Amazon advantage.

Key Points Discussed:

  • Ivan Tsvilik's journey: $10K immigrant to $200M brand owner in 5 years
  • Small category strategy: Finding growth without dominant players
  • Product evolution through customer feedback (raw sea moss → ready-to-consume gel)
  • Breaking the Amazon-only model with Shopify, TikTok, and Amazon integration
  • TikTok strategy: Building community over direct sales (50M+ monthly views)
  • Multi-touch customer journey: 6-11 brand interactions before purchase
  • True Sea Moss TikTok execution playbook (influencers, live streaming, content, ads)
  • The power of branded search volume (127K+ #seamossgel posts)
  • Agency mistakes and building internal teams
  • Margin framework: 5:1 to 10:1 ratio from launch to growth stage
  • 10 lessons for Amazon sellers
  • Chinese seller compliance crackdown (mandatory tax reporting starting Oct 31, 2025)
  • FCC gadget purge: Millions of Chinese electronics listings removed
  • How to compare your conversion rate to category average

    • Links Mentioned:

    • BDSS Oracle - AI-powered answers from Kevin King's library
    • Watch Ivan Tsvilik's full interview with My Real Profit
    • BDSS Market Masters
    • Conversion Rate Comparison Guide by Selling from the Beach
    • Stack Influence Platform (10% off with signup this month)
    • Blueland Micro Influencer Case Study
    • SourceReady - AI Worldwide Sourcing Agent
    • BDSN Mystery Link of the Day

      • Hot Picks:

      • TikTok Shop's new campaign to help emerging brands succeed
      • Complete breakdown of Amazon fee changes for 2026
      • Amazon's latest actions against fake review brokers

        • Stump Bezos Answer: The deadline is October 28 to submit BFCM deals.

        Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

         

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        Billion Dollar SellersBy Kevin King