How does a research project turn into a global stage moment? Amanda Schneider, entrepreneur and thought leader, shares the surprising journey of how a viral Gen Z study propelled her to the TEDx Fargo stage—and what it really took to get there. In this candid conversation, Amanda reveals the behind-the-scenes highs and lows of preparing for TEDx, from wrestling with self-doubt to navigating a flood of feedback without losing her unique voice. She also unpacks why understanding Gen Z’s "phygital" (physical + digital) fluidity is reshaping the workplace—and why most companies aren’t ready. Along the way, we explore the power of soft skills, the hidden cost of risk-aversion in leadership, and the personal rituals that keep Amanda grounded as a high-performing leader and mother. If you've ever wondered how big ideas go viral—or what it takes to turn research into real influence—this episode delivers.

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