Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016. What you’ll learn in today’s episode:  What Mack Truck's social media journey was What Mack Truck's social media strategy and goals are The different platforms and tools that Mack Trucks uses Ways to measure and analyze ROI Ways to learn more and develop your knowledge and skills when it comes to social media How Mack Trucks is using Snap Chat  Check us out on the web at www.InboundMarketingToday.com.

007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks

Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketing Today podcast! Check us out on the web at InboundMarketingToday.com.

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Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro. What you’ll learn in today’s episode:  How Tabitha started her online course for iPhone marketing What kind of lights you should be using when creating videos using your iPhone Two main points to consider when taking photos with your iPhone Different apps to use for photo editing on your iPhone  Visit us online at www.InboundMarketingToday.com 

057: How to Create Great Visual Marketing Content by Only Using Your iPhone

Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency. What you’ll learn in today’s episode:  The difference between a custom built website and a Wordpress website Tips for a freelance web designers just starting out How to target someone that is willing to spend money on a website through ad words Why it's so important to define who your clients are Where to find contractors / freelancers  Visit us online at www.InboundMarketingToday.com. 

056: Tips On Growing A Digital Agency with Joe Kashurba

Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business. What you’ll learn in today’s episode:  What role SEO plays in getting your site ranked Why inbound marketing doesn't work anymore Frequency that businesses should be blogging Why you should be working on your reputation management The importance of good reviews and how you can manage them  Visit us online at www.InboundMarketingToday.com. 

055: SEO Tips For Small Businesses with Phil Singleton

Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy! What you’ll learn in today’s episode:  How often companies should be blogging What a content upgrade is and how its different than a lead magnet How many words to aim for in a blog post How to promote your blog post How to get influencers to share your content The frequency that you should be posting on social media  Visit us online at www.InboundMarketingToday.com. 

054: How You Can Double Your ROI From Content Marketing, with Simon Thompson

Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand. What you’ll learn in today’s episode:  What Lori's background is and how she got into the business she's in Why dogs need to eat better food to live longer Tru Pet's marketing strategy Importance of responding to Facebook ad comments  Visit us on the web at www.InboundMarketingToday.com. 

007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks

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