Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro.

What you'll learn in today's episode:

• How Tabitha started her online course for iPhone marketing
• What kind of lights you should be using when creating videos using your iPhone
• Two main points to consider when taking photos with your iPhone
• Different apps to use for photo editing on your iPhone

Visit us online at www.InboundMarketingToday.com

Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency.

What you'll learn in today's episode:

• The difference between a custom built website and a Wordpress website
• Tips for a freelance web designers just starting out
• How to target someone that is willing to spend money on a website through ad words
• Why it's so important to define who your clients are
• Where to find contractors / freelancers

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business.

What you'll learn in today's episode:

• What role SEO plays in getting your site ranked
• Why inbound marketing doesn't work anymore
• Frequency that businesses should be blogging
• Why you should be working on your reputation management
• The importance of good reviews and how you can manage them

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!

What you'll learn in today's episode:

• How often companies should be blogging
• What a content upgrade is and how its different than a lead magnet
• How many words to aim for in a blog post
• How to promote your blog post
• How to get influencers to share your content
• The frequency that you should be posting on social media

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand.

What you'll learn in today's episode:

• What Lori's background is and how she got into the business she's in
• Why dogs need to eat better food to live longer
• Tru Pet's marketing strategy
• Importance of responding to Facebook ad comments

Visit us on the web at www.InboundMarketingToday.com.

Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you'll learn in today's episode:

• What H2H is
• Importance of showing the person behind the brand
• How you can make money by being a guest on podcasts
• Why people like to listen to local podcasts
• How to ask someone if you could be a guest on their podcast
• What sort of gear you need to be on a podcast

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you'll learn in today's episode:

• What a split test is and why you should be doing it
• Questions you should be asking when looking at conversion rates
• Tips for using landing pages
• What an evergreen blog post is and when you should use them
• What heat mapping is and why you should be using it
• The right questions to be asking
• Different A/B testing tools you can use

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you'll learn in today's episode:

• The process that Alex Berman uses at his company, Experiment 27
• How and where to find leads
• Tips for sending automated emails
• What a break-up email is and why it works
• Different content marketing tactics Experiment 27 uses
• Cold calling and cold email strategies

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you'll learn in today's episode:

• What phishing is
• Why people would want to hack a website
• Risks involved when you get your site hacked
• What makes your website vulnerable
• Different precaution measures you can take to avoid hackers
• What you need to do to keep your site secure

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing.

• What percentage of revenue should be spent on marketing
• Different factors that effect the amount you should be spending
• Difference in spend in different types of businesses

Visit our website at www.InboundMarketingToday.com.