Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Welcome to Episode 37 of the Inbound Marketing Today podcast. Today we will discuss 5 basics steps to get started with marketing automation.

• What marketing automation is
• What Hubspot is and why you should partner with a Hubspot Agency
• Five basics steps to get started with marketing automation
• How marketing automation can help your business
• Importance of capturing leads on your website
• Why you should set up automated email
• The amount of emails you should be sending

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 36 of the Inbound Marketing Today podcast. Today we will discuss seven common blogging mistakes to avoid making.

• Importance of blogging for your business
• Mistakes to avoid
• How making these mistakes can hinder your blogs performance
• How often you should be blogging
• How adding a good heading can attract people to your blog
• Importance of adding visuals to your blog posts

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 35 of the Inbound Marketing Today podcast. Today we will discuss 5 inbound marketing trends to watch for in the new year!

• 5 different trends to watch for in 2017
• What native advertising is and why you should use it
• Importance of personalization
• Power of user generated content and different examples
• What a chat bot is and examples of companies that use them

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 34 of the Inbound Marketing Today podcast. Today we will discuss 7 Tips to Maximize Your Marketing Funnel.

• What a marketing funnel is and why you should be using one
• Importance of consistent branding
• What a customer journey map is
• How you can use content as a funnel
• Examples content you can use for your marketing funnel
• Why you should be using paid & unpaid ads
• Why you need a CRM tool in place

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 33 of the Inbound Marketing Today podcast. Today we will discuss 3 keys to getting your local business ranked on google.

• Why it's important to rank high on Google
• How to see if you have claimed your Google
• Importance of Google reviews
• Why you should be part of online business directories
• Importance of keeping "NAP" consistent on Google.

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 32 of the Inbound Marketing Today podcast. Today you will learn 5 holiday marketing tactics to increase e-commerce sales.

• Why it's important to know your customers
• Timeframes in which people purchase their gifts at over the holidays
• Why coupon codes will encourage your customers to buy
• The role social media plays in holiday sales

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 31 of the Inbound Marketing Today podcast. In this episode we give you 5 quick tips to get more subscribers to your blog.

• How we can encourage people to subscribe to your blog
• Benefits of using Hubspot
• How adding a simple checkbox can get you more subscribers
• Examples of action phrases and how they can hep you
• What social proof is and why you would want to use it

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 30 of the Inbound Marketing Today podcast. In this episode we will give you tips for creating a successful landing page.

• 7 elements that make a successful landing page
• Importance of a good headline & sub-headline
• Benefits of using images / video
• Why you should include testimonials
• Why you need to look legit
• Tips for creating a great call to action
• Benefits of a great landing page

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 29 of the Inbound Marketing Today podcast. In this episode we discuss 7 quick tips to improve B2B lead generation.

• What a call to action is and some tips for using them
• Tips for repurposing content
• How A/B Testing can work for your business

Visit our website at www.InboundMarketingToday.com.

Welcome to Episode 28 of the Inbound Marketing Today podcast. In this episode we will discuss how you can increase website conversions with retargeting ads.

• What retargeting is
• What pixel-based retargeting is
• Examples of retargeting for different industries

Visit us online at www.InboundMarketingToday.com.