Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Welcome to Episode 17 of the Inbound Marketing Today Podcast. We discuss 8 tips to make the most of your marketing investment.

• 8 tips to make the most of your marketing investment.
• Why it's important to make an inbound marketing investment
• Importance of knowing your audience
• SEO tips
• Importance of creating an editorial calendar
• Why you should involve your sales team in the process
• Why you should be preforming a monthly review of your metrics
• Importance of lead automation

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 16 of the Inbound Marketing Today Podcast. In today's episode we will give you 7 benefits for using HubSpot for your inbound marketing. Have a great week!

• Benefits of using HubSpot
• Different features of HubSpot
• Importance of good analytics
• Different price points for using HubSpot

Visit us on the web at www.InboundMarketingToday.com.

• Why it's important to create a good user experience
• 10 simple ways to improve your user's experience's
• Importance of using white space
• How to use images wisely
• Importance of well-written headlines

Visit our website at www.InboundMarketingToday.com!

Welcome to Episode 14 of the Inbound Marketing Today Podcast. In this episode we talk discuss 6 benefits of using an editorial calendar.

• Importance of using an editorial calendar for your social media efforts
• 6 benefits of using an editorial calendar
• What the 80/20 rule is
• Things you should consider when using an editorial calendar

Visit us on the web at www.InboundMarketingToday.com!

Welcome to Episode 13 of the Inbound Marketing Today Podcast. In this episode we will give you 6 tips for creating content in a "boring industry".

• Why there is no such thing as a boring industry
• 6 tips for creating content for your industry
• Examples of different content you can create

Visit us online at www.InboundMarketingToday.com.

Welcome to Episode 12 of the Inbound Marketing Today Podcast. In this episode we discuss 5 questions that you should ask before hiring an inbound marketing agency. Thanks for listening!

• What staff would you need in place to handle inbound marketing in house
• Why you should evaluate an agency's own blog and social media first
• How much time will be required of you
• How long it may take to start seeting results
• What to expect inbound marketing to cost

Visit us on the web at www.InboundMarketingToday.com.

Welcome to Episode 11 of the Inbound Marketing Today Podcast. In this episode we discuss 5 e-commerce mistakes that could be costing you sales. We hope you learn a lot and see your sales increase after listening to this episode!

• 5 ecommerce mistakes to avoid
• Why you need to see your commerce site from a customers point of view
• Importance of good photos and complete product descriptions
• What you should be including in your product descriptions
• Importance of a mobile-friendly site
• Why your site needs to be fast-loading

Check us out on the web at www.InboundMarketingToday.com.

Welcome to Episode 10 of the Inbound Marketing Today Podcast. In today's episode we discuss Google Adwords, specifically 8 quick tips to help you get the most out of your Google Adwords.

• What PPC advertising is
• Benefits of a well planned Google Ad Words campaign
• Why you need to use the right keywords in your campaign
• Why you should be analyzing you competitors campaigns
• What broad match and exact word keywords are

Check us out on the web at www.InboundMarketingToday.com.

Welcome to Episode 9 of the Inbound Marketing Today Podcast. In today's episode we talk with Alessandra Colaci about live streaming. If you haven't jumped into the world of live streaming, you will want to after you listen to this!

• What live streaming is
• Brief history of live streaming
• Benefits of live streaming
• Equipment you can use to make your videos better
• Tips to make your video better
• Different live streaming platforms
• Why your live video should have a call to action
• Tips for using Facebook Live

Visit us on the web at www.InboundMarketingToday.com.

Welcome to Episode 8 of the Inbound Marketing Today Podcast. In this episode we discuss 7 Social Media Mistakes Companies Make and How You Can Avoid Them. We hope you learn a lot!

• 7 social media mistakes you can avoid making
• Why you should treat each social media site differently
• Why you should post frequently
• Why comments and questions should be responded to ASAP
• Why you shouldn't delete negative comments

Check us out on the web at www.InboundMarketingToday.com.