Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

• What Mack Truck's social media journey was
• What Mack Truck's social media strategy and goals are
• The different platforms and tools that Mack Trucks uses
• Ways to measure and analyze ROI
• Ways to learn more and develop your knowledge and skills when it comes to social media
• How Mack Trucks is using Snap Chat

Check us out on the web at www.InboundMarketingToday.com.

Welcome to episode 6 of the Inbound Marketing Today Podcast! In this episode we discuss 10 ways to grow your email list.

• Why you should always be trying to grow your email list
• 10 ways to grow your email list
• Different types of opt-ins
• Why your business should be hosting webinars

Check us out on the web at www.InboundMarketingToday.com.

Welcome to episode 5 of the Inbound Marketing Today Podcast. In this episode we will share with you 7 tips for creating a highly effective blog. I hope you learn a lot!

• 7 different steps that you can take to create a highly effective blog
• Why your business should have a blog
• How often you should be blogging
• How your blog can generate leads
• How you can promote your blog

Check us out on the web at www.InboundMarketingToday.com.

Welcome to Episode 4 of the Inbound Marketing Today Podcast. In this episode we talk with Brandon Uttley, founder and CEO of Go For Launch. We dig deep into the topic of repurposing content.

• What repurposing content means and why you should be doing it
• The benefits of repurposing content
• How to repurpose your content to make it work harder for you
• Examples of different types of content you can create
• Resources and tools that you can use to help create content

Check us out on the web at www.InboundMarketingToday.com.

Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it's important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign.

• Four elements that make a website successful
• Why you should hire a professional web designer
• Why you should be blogging
• What lead magnets are and why you should be using them
• Information about Google Analytics and why it's so important

Find us on the web at InboundMarketingToday.com.

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

• The history of marketing and how it has shifted
• What inbound marketing is
• How inbound marketing compares to other forms of marketing
• The 4 phases of the inbound marketing methodology
• The 3 steps in the buyers journey
• What a buyer persona is and why you should be using it

Find us on the web at InboundMarketingToday.com.

Welcome to Inbound Marketing Today, the podcast devoted to helping today’s digital executives use inbound marketing to grow their business! In this episode, I discuss who this podcast is for and what you can expect from future episodes. Find us on the web at InboundMarketingToday.com.