Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals.

But what happens when larger enterprises apply the same principles?

In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”. 

We’ll explore what B2B leaders can learn from it to accelerate enterprise growth and discuss how to adapt the “founder effect” that blends authenticity, leadership presence, and storytelling into a scalable strategy for complex sales environments.

Join us to learn how enterprise brands can:

• Translate founder-style visibility into executive-led influence.
• Strengthen buyer confidence by humanising executive comms.
• Align leadership visibility with measurable commercial outcomes.
• Use video and thought leadership ads to scale outreach and build trust faster.