What does brain science really teach us about LinkedIn marketing for B2B marketers?

In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.

You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.

If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.

Key moments in this episode -

00:00 LinkedIn Marketing Myths in B2B

02:50 Emotion and Decision-Making in LinkedIn Marketing

05:45 Fear, FOMO, and Loss Aversion on LinkedIn

08:20 Repetition and Trust in LinkedIn Marketing

11:35 LinkedIn’s Shift from Reach to Relevance

14:50 Niche LinkedIn Marketing for B2B Growth

18:15 Reducing Friction in LinkedIn Marketing Content

22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn

25:45 One LinkedIn Marketing Change B2B Marketers Should Make

29:10 The Future of LinkedIn Marketing for B2B Brands

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.

In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.

They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.

You’ll learn:

1. Why LinkedIn strategy must align with real marketing fundamentals
2. How brand and relevance drive better B2B outcomes on LinkedIn
3. What role LinkedIn should play in your wider marketing mix
4. How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.

Key moments in this episode -

00:00 – The B2B Marketing Reset for 2026

02:15 – Why AI Is Hurting LinkedIn Strategy

09:30 – Bringing Brand Back to LinkedIn

16:10 – Rethinking LinkedIn’s Role in B2B Marketing

21:40 – Aligning Marketing Strategy and LinkedIn

26:40 – How to Prepare Your LinkedIn Strategy for 2026

30:15 – Final Advice for B2B Marketers

Connect with Bec Chappell on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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#b2bmarketing #linkedin #linkedinmarketing

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.

In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.

Key moments in this episode - 

00:00 — The wild year LinkedIn kept us guessing

01:00 — Why LinkedIn impressions no longer mean success

03:00 — The shift toward relevance + intent metrics

06:00 — The rise of comments as a powerful visibility tool

10:00 — Company Page Premium: worth it or not?

14:00 — Social selling gets harder as spam increases

18:00 — The unexpected decline of video content

22:00 — LinkedIn moves from networking to discovery

24:00 — What B2B marketers must focus on in 2026

25:00 — Michelle’s final advice for staying consistent and effective

🧠 Key Takeaways

• Stop chasing impressions. Start designing content that earns Saves.
• Comments = visibility, trust, and relationships. Prioritise them.
• Premium for Pages can now function like a true landing page tool.
• AI-driven spam and automation have made rapport more important than ever.
• Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
• Consistency and community beat every algorithm shift.

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #B2BMarketing2026

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”

In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.

If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.

Key moments in this episode - 

00:00 Guest Intro - Zoe Bermant

03:19 The Decline of Company Page Reach

04:54 Strategies to Navigate Reduced Reach

05:44 The Role of LinkedIn Premium

06:23 The Importance of Organic Content and Boosting

08:59 LinkedIn Company Pages Premium: Features and Benefits

28:49 Challenges and Solutions for Social Media Managers

35:32 Final Thoughts

Connect with Zoe Bermant on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions.

Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.

Key moments in this episode - 

00:00 Why your LinkedIn posts aren’t converting

03:12 The beige content problem in B2B marketing

07:40 How AI-generated copy creates LinkedIn sameness

11:05 Writing for one LinkedIn buyer persona

14:22 High-impact LinkedIn hooks and copywriting frameworks

17:58 Why your audience still doesn’t know what you do

21:44 Fixing weak LinkedIn calls to action

25:33 The biggest B2B marketing truth for conversion

Connect with Sarra Richmond on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.

In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.

Key moments in this episode - 

00:00 Introduction

02:38 Michaela Alexis's LinkedIn Journey

06:15 Building Career Insurance

09:01 The Importance of Vulnerability

14:59 Overcoming Perfectionism

25:15 Current LinkedIn Strategies

32:07 Networking for the Socially Anxious

33:36 Conclusion and Holiday Wishes

• Michelle J Raymond on LinkedIn
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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B2B buyers expect fast, human, helpful responses on social media and most brands are failing.

In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.

Key moments in this episode - 

00:00 Defining Social Customer Care

03:15 The Importance of Brand Conversations

04:47 Creating Engaging Content

07:00 Leveraging Social Media for Business Growth

08:27 Practical Tips for Social Media Engagement

22:00 The Role of AI in Social Customer Care

28:35 Final Thoughts

Connect with Brooke B. Sellas on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.

No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.

💥 Expect:

• The untold truth behind what really works on LinkedIn in 2025
• Why I almost quit (and what brought me back)
• How podcasting became my #1 source of leads after 100 “meh” episodes
• The surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn world
• What I’d do differently if I had to start from zero again

If you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.

❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.

Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.

If this episode gives you an aha moment, reach out on LinkedIn and say hi.

Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.

In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.

Key moments in this episode - 

00:00 LinkedIn Impressions Are Down

04:28 Three Things to Ditch on LinkedIn

10:13 Three Things to Double Down on LinkedIn

18:56 LinkedIn Content Action Plan

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.

Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.

If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them

Key moments in this episode - 

00:00 The MarTech Distraction

00:47 Reflecting on LinkedIn Strategies

04:28 The MarTech Trap

08:39 Customer-Centric Approach

13:37 Practical Steps to Refocus on Customers

18:58 Building a Strong LinkedIn Strategy

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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