Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.

Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.

This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.

Key moments in this episode -

00:00 Introduction: New Year, New Playbook

01:04 Reflecting on LinkedIn Changes in 2025

01:34 Understanding the 360Brew LinkedIn Algorithm

03:41 Key Shifts in LinkedIn's Platform

07:42 The Importance of a Strong LinkedIn Strategy

11:06 Revamping Your LinkedIn Presence

13:44 The Power of Two: Company Pages and Employees

16:36 Final Thoughts and Looking Ahead

CONNECT WITH MICHELLE J RAYMOND

1. Michelle J Raymond on LinkedIn
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1