LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.

In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.

They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.

You’ll learn:

1. Why LinkedIn strategy must align with real marketing fundamentals
2. How brand and relevance drive better B2B outcomes on LinkedIn
3. What role LinkedIn should play in your wider marketing mix
4. How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.

Key moments in this episode -

00:00 – The B2B Marketing Reset for 2026

02:15 – Why AI Is Hurting LinkedIn Strategy

09:30 – Bringing Brand Back to LinkedIn

16:10 – Rethinking LinkedIn’s Role in B2B Marketing

21:40 – Aligning Marketing Strategy and LinkedIn

26:40 – How to Prepare Your LinkedIn Strategy for 2026

30:15 – Final Advice for B2B Marketers

Connect with Bec Chappell on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#b2bmarketing #linkedin #linkedinmarketing