Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.

In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.

If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.

Key moments in this episode -

00:00 – Why LinkedIn Company Pages fail

02:00 – Copying LinkedIn creators won't help your Page

04:00 – Stop Neglecting Your LinkedIn Company Page

06:00 – Content That Works on LinkedIn Company Pages

09:00 – LinkedIn Page advocacy for Company Page growth

11:00 – How To Use Your LinkedIn Page Best

13:00 – Templated Content Doesn't Work On Company Pages

14:00 – Smart LinkedIn experiments for Company Pages

15:00 – Build a Niche Audience for Your LinkedIn Page

CONNECT WITH MICHELLE J RAYMOND

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #LinkedInCompanyPages #B2BMarketing