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How Adventure Tourism Meets Wellness And Drives Regional Growth
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Demand for travel in NSW is holding firm even as consumer confidence dips, and that tension creates real opportunity for operators who can read the signals and move. We dig into the latest Visitor Economy Forum data, spotlight the segments driving growth, and map where adventure and wellness naturally converge to lift spend and satisfaction. If you’ve been wondering which markets to court first or how to package experiences for higher yield, this conversation lays out the numbers and the moves.
We break down trip purpose trends across holidays, VFR, and business events, then look at international recovery with nuance: China is climbing back, South Korea is outperforming 2019, and the U.S., U.K., and Japan are steadily rising. From couples and families to solo explorers, we explore who’s booking and why, and how to position products that resonate with their goals. Wellness travelers spend significantly more, and you don’t need a spa to serve them; thoughtful, nature-rich design and frictionless booking go a long way.
Beyond market signals, we share practical tools to act with precision. TRA’s DoTS platform and LGA profiles help you see real visitation, nights, and spend in your backyard, while the council-backed ID Profile reveals demographics, housing, and workforce trends at micro-area levels—ideal for grants, staffing, and targeted campaigns. We also cover the barriers operators keep naming—workforce, seasonality, branding, and patchy connectivity—and the steps that make a difference: short courses for skills, modern trip management software, and cultural awareness training to serve changing demographics with care.
We close with compliance and dates you need on your radar. The Child Safe Standards and the reportable conduct scheme will shape overnight camps, and the Office of the Children’s Guardian joins our next session to field questions. Pair that with the Outdoor Leadership qualification review and current grant opportunities, and you have a clear path to strengthen operations while growing smarter. Subscribe, share with your team, and leave a review to tell us which data insight you’ll act on first.
Support the show
To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel
Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.
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By Outdoors NSW & ACTSend us a text
Demand for travel in NSW is holding firm even as consumer confidence dips, and that tension creates real opportunity for operators who can read the signals and move. We dig into the latest Visitor Economy Forum data, spotlight the segments driving growth, and map where adventure and wellness naturally converge to lift spend and satisfaction. If you’ve been wondering which markets to court first or how to package experiences for higher yield, this conversation lays out the numbers and the moves.
We break down trip purpose trends across holidays, VFR, and business events, then look at international recovery with nuance: China is climbing back, South Korea is outperforming 2019, and the U.S., U.K., and Japan are steadily rising. From couples and families to solo explorers, we explore who’s booking and why, and how to position products that resonate with their goals. Wellness travelers spend significantly more, and you don’t need a spa to serve them; thoughtful, nature-rich design and frictionless booking go a long way.
Beyond market signals, we share practical tools to act with precision. TRA’s DoTS platform and LGA profiles help you see real visitation, nights, and spend in your backyard, while the council-backed ID Profile reveals demographics, housing, and workforce trends at micro-area levels—ideal for grants, staffing, and targeted campaigns. We also cover the barriers operators keep naming—workforce, seasonality, branding, and patchy connectivity—and the steps that make a difference: short courses for skills, modern trip management software, and cultural awareness training to serve changing demographics with care.
We close with compliance and dates you need on your radar. The Child Safe Standards and the reportable conduct scheme will shape overnight camps, and the Office of the Children’s Guardian joins our next session to field questions. Pair that with the Outdoor Leadership qualification review and current grant opportunities, and you have a clear path to strengthen operations while growing smarter. Subscribe, share with your team, and leave a review to tell us which data insight you’ll act on first.
Support the show
To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel
Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.