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How advertising works – with Rory Sutherland
How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.
This talk was recorded from our theatre at the Royal Institution on 10 May 2019.
Website: www.rigb.org
Twitter: twitter.com/Ri_Science
YouTube: www.youtube.com/user/TheRoyalInstitution
Patreon: www.patreon.com/TheRoyalInstitution
Thumbnail image credit: Franck Michel via Flickr
https://flic.kr/p/2ewNd8t
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By Ri Science Podcast
4.5
2121 ratings
How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.
This talk was recorded from our theatre at the Royal Institution on 10 May 2019.
Website: www.rigb.org
Twitter: twitter.com/Ri_Science
YouTube: www.youtube.com/user/TheRoyalInstitution
Patreon: www.patreon.com/TheRoyalInstitution
Thumbnail image credit: Franck Michel via Flickr
https://flic.kr/p/2ewNd8t
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