How did AG1 turn podcast advertising into a powerful engine for trust and growth?

Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in podcast advertising and built long-term relationships with hosts who genuinely use the product. He discusses how AG1 measures both brand impact and conversions, why authenticity is essential to host-read advertising, and how the company protects its premium positioning.

Dery also shares the strategy behind the transition from Athletic Greens to AG1, lessons from his time at YETI, AG1’s expansion into Costco and Target, and how strong brands avoid becoming commodities.

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