Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them.

Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/