Out of the Box

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel.

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy.

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Sviat Hnizdovskyi, Founder at Applica Agency, mobile app growth agency focusing on monetization and activation. They discuss the schools of thought behind subscription models, steps to optimizing your subscription monetization strategy and insights into what does and doesn’t work. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/sviat-hnizdovskyi-applica-subscription/

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an independent mobile growth consultant with nearly 13K followers on Twitter. They discuss trends in subscription apps and how to optimize and grow yours in today’s ecosystem.

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/thomas-petit-subscription/

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP of US Ad Sales at ironSource, and Adrienne Rice, Director of Media Investment at M&C Saatchi Performance. They discuss consumer insights and trends for the 2022 holiday season, based on our holiday marketing playbook. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/adrienne-rice-M&C-holiday/ 

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Greg Turtle, Head of Growth at what3words, a mobile app dedicated to allowing people to identify any location in the world based on 3 words. They discuss media for equity deals and gaining a growth edge through localization and re-marketing.

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/greg-turtle-what3words-equity/ 

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Karan Bhavnani, Associate Marketing Manager at Tripledot Studios, a fast-growing London-based mobile game studio. They discuss team structure in a high growth environment, experimental marketing and testing new channels, and key growth trends. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/karan-bhavnani-tripledot-trends/ 

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO and Co-Founder at Fastic, an intermittent fasting app and one of the fastest growing and most successful health and fitness apps in the world. Tobias is also one of the founders of LOVOO, a well-known German speaking dating app which was sold to The Meet Group. Jess and Tobias talk about the value of community-based apps, how to master the growth loop, and the importance of building and improving community.

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/tobias-boerner-fastic-community/

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Andre Kempe, Founder and CEO of Admiral Media, a highly specialized performance marketing & mobile app marketing agency. Jess and Andre talk about adapting to using less data and how you can diversify your UA strategy, especially into web and social campaigns. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/andre-kempe-admiralmedia-data/