In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP Revenue at Audiomack, an artist-first music streaming platform that allows creators to share unlimited music and podcast content for free - also, a FastCo Most Innovative Company in 2021. Jess and Dave discuss Audiomack’s role in the global music industry and how they bridge the gap between the tech and music industry.

Tune in here or read the transcript:https://www.is.com/community/podcasts/out-of-the-box/dave-edwards-audiomack-creators/

Our host Jess Overton, Director of Demand at ironSource Aura, sits down with Jean-François Grang, co-founder and chief product officer at Purchasely - a SaaS platform that helps marketers manage their in-app purchases and subscriptions. Jess and Jean-François discuss how to succeed with a subscription monetization model - including questions to ask before implementing a subscription model, tips for segmenting paywalls, tips for reactivating churned users, and more. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/purchasely/

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP Marketing at Current - a digital banking app with more than three million users. Jess Overton is joined by Adam Hadi, VP of Marketing at fintech company Current. Listen or read the transcript below to learn how influencers are actually integrated into Current's product to drive user engagement; how Current strikes the balance between giving influencers creative license versus giving strict guidelines; and practical tips for getting started with influencer marketing. 

Tune in here or read the edited highlights: https://www.is.com/community/podcasts/out-of-the-box/current-adam-hadi-influencer-marketing/

Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking users simple questions to drive app growth, the Mobile Growth Stack framework he developed, and app UX personalization. 

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Jess Overton is joined by Noam Auerbach, Head of Product and Growth at Enhancv. They cover the power of SEO in driving organic growth, the impact of using a closed funnel with their marketing touchpoints, and why growth and product teams need to work together. 

In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at self-care app, Fabulous. They discussed Fabulous's growth strategy, the importance of collaboration between Product, Creative, and UA teams, defining a brand vision, and much more.

In this episode of Out of the Box, Jess Overton is joined by angel investor and founder of the award-winning influencer marketing platform, Hypr, which was sold to Julius works in April, 2020. They discussed the state of influencer marketing and where it's headed, tips for marketers for succeeding with influencers, and examples of innovative influencer activations from Gil's personal experience.

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.