<p>Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs</p>

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

<p>Mick Rigby, CEO of Yodel Mobile, discusses the power of&nbsp;marginal gains for app growth, the&nbsp;symbiotic relationship of the marketing funnel, and&nbsp;optimizing towards long-term LTVs</p>

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.

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The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile