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How Agencies Can Win More Pitches Without Burning Out the Team
Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill.
LEARN MORE
Tracey Burnett
LinkedIn: linkedin.com/in/traceyburnett
Website: leadstosuccessglobal.com
Book a call: calendly.com/tracey-burnett/triage
Email: [email protected]
Phone: +44 7877 042 804.
Episodes mentioned: Marcus Elliot Brown (Ep. 29)
ABOUT THE HOST
Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
CHAPTERS
00:00 Introduction: The Dual Nature of Pitching in Agency Life
06:38 The Impact of Pitching on Existing Client Business & Margins
12:39 Why Agencies Still Overlook the Human Element in Pitching
18:08 The Importance of Team Presentation & Q&A Preparation
21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being
25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride
26:21 A Better Pitch Process Protects the Team as Well as Challenges Them
28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear
29:41 Actionable Steps: How to Pitch Differently and More Effectively
30:42 Conclusion: Be Selective, Structured, Prepared, and Protective
31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process
Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
View all episodes
By Tracey BurnettPitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill.
LEARN MORE
Tracey Burnett
LinkedIn: linkedin.com/in/traceyburnett
Website: leadstosuccessglobal.com
Book a call: calendly.com/tracey-burnett/triage
Email: [email protected]
Phone: +44 7877 042 804.
Episodes mentioned: Marcus Elliot Brown (Ep. 29)
ABOUT THE HOST
Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
CHAPTERS
00:00 Introduction: The Dual Nature of Pitching in Agency Life
06:38 The Impact of Pitching on Existing Client Business & Margins
12:39 Why Agencies Still Overlook the Human Element in Pitching
18:08 The Importance of Team Presentation & Q&A Preparation
21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being
25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride
26:21 A Better Pitch Process Protects the Team as Well as Challenges Them
28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear
29:41 Actionable Steps: How to Pitch Differently and More Effectively
30:42 Conclusion: Be Selective, Structured, Prepared, and Protective
31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process
Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)