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How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape.Learn more at www.stackadapt.com.... more
FAQs about How Agencies Thrive:How many episodes does How Agencies Thrive have?The podcast currently has 62 episodes available.
January 25, 2023S3 E10 | Hit the Right Note With Audio AdvertisingMatt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments. ©StackAdapt Inc.2023...more27minPlay
January 11, 2023S3 E9 | Forecasting a Successful Weather Targeting CampaignMatt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather. ©StackAdapt Inc.2023...more21minPlay
November 23, 2022S3 E8 | How to Add Programmatic to Your Marketing MixMatt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads. ©StackAdapt Inc.2022...more25minPlay
November 09, 2022S3 E7 | Footfall Attribution: From Digital Ads to In-Store TrafficEver wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.©StackAdapt Inc.2022...more23minPlay
October 26, 2022S3 E6 | How to Drive Performance With B2B MarketingMatt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns. ©StackAdapt Inc. 2022...more30minPlay
October 12, 2022S3 E5 | Leveraging Programmatic Creatives That ConvertMatt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions. ©StackAdapt Inc.2022...more19minPlay
September 28, 2022S3 E4 | Global Trends in Advertising SpendJoin Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends. ©StackAdapt Inc.2022...more28minPlay
September 14, 2022S3 E3 | Reach Voters With Digital Political AdvertisingMatt Evered explores how programmatic advertising can drive political campaign performance with guests Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success. ©StackAdapt Inc.2022...more35minPlay
August 31, 2022S3 E2 | Score Big With In-Game AdvertisingThere’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more. ©StackAdapt Inc.2022...more20minPlay
August 17, 2022S3 E1 | Winning E-commerce With Programmatic CampaignsMatt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry.©StackAdapt Inc.2022...more22minPlay
FAQs about How Agencies Thrive:How many episodes does How Agencies Thrive have?The podcast currently has 62 episodes available.