Tim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things really took off when Tim took over marketing for the company back in 2015, first focusing on growing the blog, before experimenting with different marketing channel to bring Ahrefs to its current size. In this episode Tim brings a mini SEO masterclass for SaaS founders, gives his thoughts on AI content and reveals if he has ambitions to start a indie project for himself.

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What we covered in this episode

• The basics of SEO for a SaaS tool
• A mini SEO masterclass for indie SaaS tools
• Why credibility is important for SEO
• Tim’s thoughts on AI content
• How “original work” is essential
• What marketing channel is going to work in 2023
• Tim’s favourite marketing experiments for Ahrefs
• Does Tim have any indie hacker ambitious to run his own company

Recommendations

• Book: Perennial Seller by Ryan Holiday
• Podcast: The Prince
• Indie Hacker: Tim likes everyone

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• Twitter
• Personal site

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• Personal Website
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• 2 Hour Podcast Course
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