In this episode, we explore how subscription and e-commerce companies can harness data, AI, and innovative payment strategies to boost growth and improve customer engagement. Andrei Rebrov, co-founder of Finsi and former CTO of Scentbird, shares practical insights on building effective analytics systems and integrating AI for smarter decision-making.

In this episode:

00:00 - Increasing e-commerce conversions through customer payment options

00:26 - Andrei Rebrov introduces his background and current focus in data analytics

01:54 - The problem of blind decision-making in subscription and retail businesses

02:24 - The rise of data-driven approaches in subscription companies like Scentbird

03:59 - Defining what analytics really means for business insights

04:42 - Moving beyond dashboards to actionable knowledge for executives

06:38 - The technique of asking "five whys" to drill down into data anomalies

08:21 - Challenges of connecting multiple disconnected data sources

08:50 - The importance of clean, stitched data for effective AI analysis

10:17 - How AI can rapidly analyze correlations across multiple data points

11:54 - Real-world examples of anomaly detection and

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