Agentic commerce was one of the loudest e-commerce trends of 2025 — but is it real demand or mostly hype + incentives?
In this episode of Payments FM, Nikita sits down with Colin Luce, Founder & CEO of Basis Theory, to unpack what’s actually happening in agentic commerce and agentic payments right now, what merchants should do today, and why trust + tokenization might decide how this all plays out.
We cover:
The real blocker: messy merchant data and product availability
Embedded checkout vs “true agents transacting on your behalf”
Why virtual cards would be a bad end-state for the ecosystem
ACP (Agentic Commerce Protocol), platform incentives, and “who owns the customer?”
Where agentic payments may show real near-term value (hint: not the sexy B2C stuff)
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Chapters
01:36 Welcome Colin Luce (Basis Theory)
02:23 FOMO, hype, and incentives driving adoption
06:04 What merchants should do first (traffic, data, readiness)
12:36 Payments realities: embedded checkout vs true agent payments
19:37 Are today’s demos “magic”? (disappointing discovery, data quality)
23:50 Best use cases + where agentic commerce really helps
34:26 Protocols, ACP momentum, and merchant voice
41:31 Who should store the payment credential? (trust + tokenization)
44:59 Chargebacks & liability in an agent-driven world
46:23 Cybersecurity risks in the rush to ship
49:49 Biggest blocker in payments: behavior change
54:01 One elevator tip to improve payment performance
#payments #ecommerce #fintech #tokenization #agenticcommerce #ai