In this episode of Payments.FM, Joshua Silver, the CEO of Rainforest, delves deep into the intricacies of payment integration models for software platforms.

We discuss the two primary models: the integrated referral model and the embedded payments model. Joshua highlights the advantages and disadvantages of each approach and emphasizes the importance of service, technology, and commercials in selecting a payment provider.

We also touch on the challenges of fraud and compliance, and how Rainforest's unique approach mitigates these risks while offering a seamless user experience.

Tune in for actionable insights on improving your platform's payment performance and understanding the evolving landscape of the payments industry.

00:00 Introduction to Payment Models

01:58 Options for Integrating Payments into Software Platforms

03:15 Understanding Embedded Payments

05:15 The Role of Payment Facilitators

08:44 Balancing Risk for software platforms

16:06 Enhancing Platform and Merchant Experience

23:42 Competing in the Payment Platform Market

26:46 Challenges and Future of the Payments Industry

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