In this episode, Caroline Giegerich, VP of Marketing & Innovation at Warner Music Group, shares her journey from DJing to leading innovative projects in the music industry. She talks about using AR, NFC merch, and AI to enhance fan experiences, balancing tech with creativity, and the importance of fan loyalty. Caroline also offers advice for breaking into the music business and dives into how gaming is shaping the future of music consumption. Tune in to explore how technology and human connection can thrive together in the evolving music landscape!