Understanding what is important to gift card recipients is a core piece of data for developing a successful gift card program. Historically, gathering this sort of data proved to be challenging but with new advances in AI brands can now use publicly available data and gain new insights from this specific customer segment. In this episode, Kristen speaks with Derek Huyser and Vina Rathbone Falvey from Scio Motus to learn about the science and theory behind AI-driven social listening and how these insights may influence the future of the gift card industry. 

This episode gives listeners a special preview into a topic that will be addressed in-depth at The Flourish Conference. Learn more about The Flourish Conference at www.flourishcon.com