Your AI isn’t broken. Your content is.

In this episode of Sweet Takes, Coby hits the road with Ben Ard, co-founder and CEO of Masset, to unpack the real problem hiding behind “AI strategy”: content chaos. Lost files. Wrong versions. Ancient docs treated like truth. Sound familiar?

Ben shares how Masset is building proactive AI that finds the right content before you ask—and why AI should amplify real expertise, not pretend to replace it.

They cover:
• Why “clean libraries” beat massive databases
• How customer ideas turn into real product features
• What most founders get wrong about growth
• Why authenticity finds product-market fit faster
• And how raving fans drive better than ads ever will

Also: startup culture in Utah, brutal honesty about building, and a very serious discussion about Ben’s special Fiiz order. 

If you care about AI, startups, or making work less chaotic and more human—this episode is your drink of choice.

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