The Principal Podcast

How AI Experts Builds Authority & Attract High-Paying Clients - Isar Meitis


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In this episode of Podcast Gurus, we sit down with Isar Meitis, founder of Multiplai.ai and host of the Leveraging AI podcast. With a background in leading a $120M travel tech company and years of podcasting experience, Isar has built a show that not only educates tens of thousands on AI every week but also drives 100% of his business revenue.

He shares his journey from launching niche podcasts to creating an ultra-tactical AI show that delivers step-by-step business applications. Isar reveals how podcasting has become the cornerstone of his consulting and training company, why ultra-specific content outperforms broad appeal, and how he balances two weekly episodes—a guest-based tactical show and a solo news recap.

Whether you’re looking to grow your podcast, build authority in your niche, or leverage AI for content and consulting, this episode offers a practical blueprint grounded in experience and results.

What You’ll Learn in This Episode:

  • How Isar built Leveraging AI to support and grow his consulting business.
  • Why focusing narrowly on tactical “how-to” content beats general AI talk.
  • The importance of audience trust, human relationships, and niche authority.
  • How news episodes help him stay sharp and boost his credibility.
  • Ways to grow podcast impact through speaking, community, and collaborations.

Episode Breakdown with Timestamps:

 [00:00] Launching Leveraging AI: podcasting as a business engine

[01:25] Booking top-tier guests and building relationships through interviews

[05:38] Why niche, tactical content wins over broad appeal

[09:21] Making visual AI tutorials work on an audio-first platform

[11:00] Using weekly news episodes for thought leadership and visibility

[13:14] The podcast funnel: how listeners become long-term clients

[21:08] Trust, authenticity, and the human edge in an AI-saturated world

Follow Isar Meitis: 

  • LinkedIn: https://www.linkedin.com/in/isarmeitis 
  • Multiplai.ai: https://multiplai.ai/ 
  • Multiplai.ai Linkedin :https://www.linkedin.com/company/multiplai-ai/ 
  • Multiplai.ai Youtube: :https://www.youtube.com/@Multiplai_AI 
  • Leveraging AI Podcast: https://leveragingai.buzzsprout.com/ 

Follow Hussam & Guillaume:

  • Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
  • Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
  • Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

  • LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
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The Principal PodcastBy GHA Marketing