In this episode of The Agile Marketing Edge, Andrea delves into how AI is reshaping the marketing landscape, exposing the strengths and weaknesses of marketing teams.

Joined by MarTech expert Scott Brinker, we explore the critical distinction between what should be run with discipline in the "factory" and what should be experimented with in the "lab."

We discuss the pitfalls of chasing the latest trends without a clear strategy and emphasize the importance of an agile operating system to harness AI's potential effectively.

Tune in to discover how to navigate the evolving world of marketing technology and avoid the chaos that can come from a lack of structure.