My guest today is Noah Levin. After years of suffering from what he calls quote “founder envy,” he finally took the plunge to become a founder.

In less than 5 months of using AI, he quit his full-time job and launched his business, Serious People. 

He's already worked with 10 clients, and his business is less than a year old

He says AI finally gave him the confidence to take the leap.

He’s not a programmer. He describes himself as deeply risk averse. And he’s doing it all as a husband and father to a two-year-old.

Even more surprising, he says anyone can do it, and he shares the handful of simple steps he took to make it happen.

Make sure to listen for these core concepts:

• How the math of AI changes everything about starting a new business.

• How he used AI as his career coach to get him going.

• His $1 Challenge for finding his first customer—and solving the problem of convincing his wife.

• The quote “steel thread” milestone he learned at Amazon.

• Why you should “dogfood” everything.
• And how he used a combination of a Beastie Boys video and a line from Succession to create his brand.

Most importantly, you can hear the joy in his voice. Noah is having more fun than at any other point in his career. I wish this for all humans.

It’s a feel-good story for AI—and for anyone who finally wants to take the plunge and become a founder.

Special thanks to Marty Pesis for introducing Noah to me—you might remember Marty from Episode 17, "This AI Company Has Paid Out 20 mi. dollars to Content Owners"

Now please enjoy my conversation with Noah Levin.

Thx,
 Rob Kelly