My guest is Clint Stinchcomb, CEO of CuriosityStream (NASDAQ: CURI).

Two years ago, CuriosityStream was known as “the Netflix of Documentaries.” Today, it is on track to earn more money from AI content licensing than from subscriptions.

Clint and I talk about how AI licensing really works for content-driven/media companies. 

We use CuriosityStream as a real example, not a theory. 

We focus on deals, content, and money.

Key Takeaways:
• How Clint built 2M+ hours of content (video and beyond) to license to AI Giants
• Clint’s hot takes on OpenAI, Anthropic, Google, xAI, and Meta
• ~$20M AI licensing run rate (my estimate) — the first 9 deals with AI companies, and why that number could soon double or triple
• The content that the major LLMs pay the most for
• What a typical AI video licensing deal looks like (length, exclusivity, etc)
• How many hours of content AI companies test before scaling
• Why video, audio, ebooks, and even software code are in play
• His work with the legendary John Hendricks, founder of Discovery (and CuriosityStream)

Family too — We also talk about the impact of AI on his family. Clint shares how he thinks about using AI to capture and preserve his mom’s memories.

If you run a media business, work in AI, invest, or create content, this episode shows how these deals work in the real world.

Thanks, Rob

I’m Rob Kelly, and this is Media and the Machine, a show about the biggest technology shift of our lifetime and how to profit from it (together).  

Each week I talk with founders and CEOs closest to AI and Content, the people figuring this out in real time. I’m also building an AI content business myself and sharing what I learn along the way.

I'm a 3-time founder and CEO and earlier in my career interviewed such tech leaders as Steve Jobs and Bill Gates.

This isn't just about business. 

Every episode ends with me asking my guest about the impact of AI on our families and future. 

Please follow the show to get new episodes when they launch.

Thx! -Rob