My guest is Anthony Shore.

Anthony is a linguist who's been naming brands for 36 years -- and using AI for just as long. He’s helped bring more than 270 names to market, and he’s directed, created, or developed names like Accenture, Tonal, Fitbit Sense, Yum Brands, JetBlue, Verizon, and Qualcomm Snapdragon.

I get Anthony's take on:

• Which AI answer engine has the best name (ChatGPT, Gemini, Claude, Perplexity, and Meta AI).
• The wild, laugh-out-loud emails between Elon Musk, Greg Brockman, and Ilya Sutskever as they debated what to call OpenAI.
• How the name ChatGPT came together in a last-minute scramble the night before launch.

And then I bring in special guest Andrew Miller — who, along with Larry Fischer, brokered the sale of Chat.com (a potential replacement name for ChatGPT) — you’ll get the real-world story of how HubSpot’s cofounder Dharmesh Shah outmaneuvered Sam Altman & OpenAI in a late-night, multimillion-dollar showdown — and how Dharmesh parlayed that into possibly the largest domain name transaction in history.

Anthony also shares: 

• How ChatGPT has a translation problem no naming guru can fix.
• What Google should do with its dual-brand problem (Google and Gemini).
• Some strong words Anthony has for Elon’s rebranding of Twitter to X.
• When AI will make his own job obsolete.

And, of course, whether Anthony recommends OpenAI change its name to just Chat, or GPT, or something totally new.

Thx,
Rob