Anthony Shore is a linguist who's helped bring more than 270 names to market, such as Accenture, Yum Brands, JetBlue, Tonal, Fitbit Sense and Verizon.

I get Anthony's take on:

• Which AI answer engine has the best name (ChatGPT, Gemini, Claude, Perplexity, and Meta AI).
• The wild, laugh-out-loud emails between Elon Musk, Greg Brockman, and Ilya Sutskever as they debated what to call OpenAI.
• How the name ChatGPT came together in a last-minute scramble the night before launch.

And then I bring in special guest Andrew Miller — who, along with Larry Fischer, brokered the sale of Chat.com (a potential replacement name for ChatGPT) — you’ll get the real-world story of how HubSpot’s cofounder Dharmesh Shah outmaneuvered Sam Altman & OpenAI in a late-night, multimillion-dollar showdown — and how Dharmesh parlayed that into possibly the largest domain name transaction in history.

Anthony also shares: 

• How ChatGPT has a translation problem no naming guru can fix.
• What Google should do with its dual-brand problem (Google and Gemini).
• Some strong words Anthony has for Elon’s rebranding of Twitter to X.
• When AI will make his own job obsolete.

And, of course, whether Anthony recommends OpenAI change its name to just Chat, or GPT, or something totally new.

Thx,
Rob