I want to let you in on a big secret to marketing success: not everyone is your audience, and finding the right people is critical if you want to survive in today’s competitive landscape.

In this podcast, I’ll explain how I use AI to cut through the noise and target those who actually care about my brand. You’ll learn why broad marketing drains resources and how tools like AI can save you time, money, and energy—without reinventing the wheel.

Stick around to see how this approach could change the game for you.